Fly Standard - Large

Air Purification Illumination Artwork

Lighting generally consists of functional objects that may shed light in a vast number of ways, but which always appear to be geometrically static rather than dynamic. SUGO, with its unconventional thinking, sees an alternative to this tradition. FLY is inspired by all entities, biological or otherwise, that can be airborne and defy gravity. This could be a flock of birds, paper airplanes or even butterflies flying inside a finite space. With its modular system, FLY can be either a single entity or a cluster of flying objects. The greater number of designs one installs, the more stunning the interior becomes. This display idea adds dynamic movement to any enclosed space and forms a tribute to two of the most vital elements of our world: the sky and the air all around us. Humanity’s obsession with venturing into the skies led to the conception of FLY. In nature and in our lives, we are constantly surrounded by motion and this creation celebrates and incorporates the concept of motion in static interiors. SUGO hopes to inspire you to FLY away from life’s mundanity and FLY above life’s burdens and social restrictions.

All SUGO creations are adapted with a special photocatalytic technology that can eliminate virus, bacteria and pollution for a minumum of 5 years activated only with natural light and moving air. Tested and endorsed by NASA and considered the most powerful version in the world.

Dimensions: H 17cm x W 50cm x D 42cm

Weight: approx 3kg

• Nasa tested Photocatalytic Glass Head
• Upcycle Die-cast Brass Structure + Moveable acrylic sceens
• EICO 100% Sustainable Zero V.O.C Paint from Iceland
• LED Hardware: UVA special custom diodes
• CRI: plus 93
• Kelvin Output: 3000K Warm White
• Antti Flicker: Variable between 50-60Hz
• Effective ANTI-VIRUS / BACTERIA / POLLUTION 

SUGO was born in 2018 with the sole mission of creating game-changing contemporary biophilia furniture designs. Started by husband and wife team Kevin Chu and Giulia Dibona Ventura they are serious lovers of nature and fuse advanced sustainable technologies with nature-inspired elements. All SUGO ARTNITURE (art-furniture)focuses on working with or giving back to nature and they are all produced sustainably in limited quantity while also having the incredible ability to purify the environment of a virus, bacteria, and pollution invincibly using a special NASA tested and endorsed photocatalytic technology. Kevin is also the founder and director ofCOC design based in Hong Kong and Italy and was educated in Architectural Association and Bartlett School of Architecture in London under the world-renown architect Peter Cook and Marcos Cruz and was the sole recipient of the Bartlett Archigram Design Award in 2001 while Giulia, who hails from the Abruzzo region of Italy has extensive directorial experience working with the Italian/China DesignEducation industry. Many of Kevin’s creations have won international awards including German Design Award, Reddot Design Award, IDA Los Angeles, A Design Award Italy, Architizer USA, China Red Star Award, Chicago Athenaeum Award, Perspective Award Hong Kong to name a few as well as been published in DesignBoom, DesignMilk, Home Journal, Design 360, IDEAT magazine, Terraform magazine, Perspective Magazine, Home Italia, Architectural Digest, Architizer and many more while Giulia has been the vital muse and idea “donator” in some of the most significant collection in the company. SUGO in its few short years of existence is considered THE ORIGINAL revolutionary product creative outfit proudly from Hong Kong but stay tuned, some absolutely out of this works sculptural furniture is coming that can and will improve planet earth!